This course is designed to support social enterprises and sustainable impact ventures that aim to expand their impact. Participants learn how to develop and deploy GenAI personas tailored to their impact business, enabling AI-supported mentoring, strategic reflection, stakeholder engagement, and decision-making. By participating, you gain access to a structured, research-based process that strengthens your growth strategy and enhances your ability to influence both market and non-market environments.
A key outcome of the course is the creation of several custom generative AI “personas” that will take on the perspective of, for example, your beneficiaries, your customers, impact investors, public sector partners. This will be specifically tailored to your venture and help you support growth activities such as communication with franchise partners, social enterprises that want to adopt your model in other locations, and social innovators. It can also be used for internal training, investor dialogue, and impact communication. This tool is developed collaboratively during the course and will be owned exclusively by your enterprise. You will be able to decide who has access to the tool.
Each participating enterprise benefits from a dedicated team of international MBA students who work with you intensively throughout the week. These students act as analytical and strategic partners, contributing:
Their concentrated effort ensures rapid progress and provides the enterprise with actionable outputs that can continue to shape growth efforts long after the course ends.
Meet Professor Kai Hockerts — Get to know the professor behind the course.
What Previous Participants Say
Hear from participants of last year’s course about their experience and what they took away from the programme:
Daniel – Watch his testimonial
Martyna – Watch her testimonial
Course Duration
This is a six-day in-person intensive programme (Sunday–Friday) at Copenhagen Business School, combining lectures, workshops, applied AI development during the morning (9:00-12:30), and optional field testing by the students in the afternoon.
Pre-Course Support
Post-Course Support
Following the course, each participating enterprise receives up to six months of optional academic mentoring from a CBS faculty advisor and a PhD or postdoctoral researcher. This extended support focuses on continuing the development, integration, and practical use of the AI tool within your strategy.
Target Group
The course is developed for practitioners from social enterprises and sustainable impact ventures in Scandinavia and Northern Europe who seek to scale impact. Participation from multiple representatives of the same enterprise is encouraged to strengthen organizational learning and implementation. Reduced participation fees for every additional participant from your organization are available upon request.
Registration and Waiting List
Participation is limited to six social enterprises. If registration is closed or you would like to be informed about future editions of the course, you can join our waiting list here.